SuperValu Project

SuperValu Insurance


Preparing for the next advert we were working on and this was the SuperValu insurance, SuperValu are best known for their supermarkets and convenience stores around Ireland but with this ad, they’re announcing that they’re going to branch out to Car, Home, and life insurance, The idea for this ad is to have a guy named Kevin in the middle of a call center with other office chairs and desks behind him, and the slogan is that SuperValu Insurance is the soundest Insurance out there.

The first part of the day was green screen focused and had Daithí acting with the green screen behind him with the desks and chairs in the background and the second half of the day, the other extras came in to be the workers in the background for when we took down the green screen. We filmed them on their computer in the background while Kevin is talking and giving the outro. This along with some B-role footage of the office and the extras getting up and down from their chairs was all we needed until we finished up.

 

This was an extremely expensive camera called the Nexus, this camera is often the first choice for most Netflix productions. 

The Advert isn't out yet but you should see it soon on your TV.


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