Centra April Fools

Centra April Fools Shoot


The ad was for Centra and they wanted to do this advert for April Fools, this was for a ‘bag’guette, this was a pretty cool idea and we all knew it was a joke but it was really well received when the ad came out, most of the comments were actually waiting for this to come out or where they could buy it.



We start setting up this new type of booklight that I’ve never seen before, with this type it was basically just a horizontal version of the lighting setup.

With this version, we had a 600d light laying on the floor held up with the legs on the bottom half of the C stand. The 600d light had a focused light filter to stop the ray of light from leaking, above this we had an ultra-bounce tilted 45-degree angle being held up with two C stands there was also a diffusion hanging so that when it bounces off the ultra-bounce and lights the syc area where the advert will be shot.

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